Beauty Community prepares for revivalMr Peerapong, centre, expressed optimism in terms of business growth this year. Beauty Community Plc, the cosmetics and skincare product retailer, is restructuring its business and brand to jump-start revenue growth after feeling the pinch for two years amid the pandemic. Beauty Buffet shops will be redesigned to become more modern for all customer groups, he said. The number of Beauty Buffet retail shops was reduced to 100 and then 50 in 2020 and 2021, respectively, from 274 prior to the pandemic. Regarding the overseas market, the company will set up its representatives abroad to handle marketing, logistics and product copyright.

Source: Bangkok Post February 18, 2022 08:55 UTC