Walt Disney PicturesWith Disney’s Beauty and the Beast on track to take $500 million at the global box office this week, the reimagining shows zero sign of losing momentum. In the week leading up the Disney offering hitting theaters, running March 9 to March 16, 600,000 tweets were sent. However, those impressive figures, given to me by Twitter, are dwarfed by the number sent in the calendar month (February 16 - March 16) leading up to the theatrical debut when more than 1.6 million tweets were sent. In the month of March alone, Beauty and the Beast was the No. Perhaps not surprisingly, as well as the glut of opening weekend tweets, there were particular days when Beauty and the Beast was an even hotter topic that usual.

Source: Forbes March 23, 2017 16:47 UTC