The Women’s World Cup soccer tournament in France will air in more than 30 countries across Asia, the Middle East and North Africa after FIFA struck a rights deal with beIN Media Group. The tournament, which is expected to be the biggest women’s soccer tournament to date, kicks off on June 7 with Team USA the favorites and defending champions. It is the latest tranche of female sports rights for beIN, which owns Miramax. The company is also launching a new global project to encourage women and girls across the world to play more sport, under its new branding of “beINSPIRED”. It is also looking for more female on-screen talent and sports rights.

Source: The North Africa Journal May 30, 2019 22:52 UTC