This is the sixth post in a series on differentiationThe first post in this series introduced the F.L.A.W.S.O.M. Opposing brands are unlike other brands. Opposing occupies the top of the flaunting zone, just to the right of the center line. When everyone goes in one direction with the herd, opposing brands do the exact opposite. We miss out on spectacular success when we are unwilling to be spectacularly unusual.

Source: Forbes April 28, 2018 21:45 UTC