It scored 188 million downloads, with India accounting for 47% of them, according to market intelligence firm Sensor Tower.Facebook came second at 176 million with the largest chunk coming from India at 21%. At the end of 2018, Facebook had been the most downloaded application globally. It has 300 million users in India, according to Statista, while TikTok has 200 million, of which 120 million are active on a monthly basis. In India, 67% of Internet users will be under 35 by 2020, according to Statista.While TikTok is not an immediate threat to Facebook, which has the largest audience for advertisers, it is important for both to capture first-time, young internet users in India, according to advertising executives and media experts. Also, taking a cue from the exponential growth of Tik-Tok in India, Facebook tied up with top labels in India to licence their music for use in videos, messages, stories and other creative content on Facebook and Instagram.“TikTok is going to be competition to everyone, most certainly to Facebook,” said brand consultant Harish Bijoor.

Source: Economic Times May 14, 2019 01:41 UTC