This was my take-home after reading the immediate former KBC managing director Waithaka Waihenya’s new book, Sisyphus Task: The Battle for the Soul of Kenya Broadcasting Corporation. Indeed, a public service broadcaster need not rely on the dictates of the market economy. It sets up KBC as both a commercial entity and as a public service broadcaster. For KBC to function to its optimum as a public service broadcaster, a role no private media can play, it must be well funded. Waihenya’s book is a cornucopia of public service broadcasting.

Source: The Star April 11, 2020 02:13 UTC