New Delhi: Sports marketing firm Baseline Ventures has been appointed as the exclusive licensing agency of the Premier League football club Liverpool across three countries—India, Sri Lanka and Bangladesh. The four-year deal will allow Baseline ventures to sell official Liverpool merchandise including apparel, footwear, stationery products and mobile phone covers, among other things, in the three countries. Currently, Liverpool has a fan base of more than 75 million in India. We will strive hard to grow LFC’s (Liverpool Football Club) licensing business in India and look forward to a mutually beneficial relationship,” said Tuhin Mishra, managing director and co-founder at Baseline Ventures. Liverpool currently has ten official supporters’ clubs in India and an LFC International Academy in Pune.

Source: Mint September 23, 2016 14:26 UTC