Barbie maker Mattel plunges as cautious shoppers, lack of digital games weigh on forecast - News Summed Up

Barbie maker Mattel plunges as cautious shoppers, lack of digital games weigh on forecast


BENGALURU (Feb 10): Mattel shares slumped nearly 30% in extended trading after the Barbie maker's full-year profit forecast disappointed investors, underscoring how a recovery in toy demand remains elusive as cautious consumers rein in discretionary spending. As well, Mattel said it expects Barbie doll sales to return to growth only in 2027. The Uno maker's cautious tone echoed that of rival Hasbro, which projected muted annual revenue growth earlier in the day. Tuesday's after-market share drop sets Mattel up for its worst intraday percentage fall in nearly six years. Supported by about US$150 million in revenue from the Mattel163 acquisition, Mattel forecast that sales this year would rise 3% to 6%.


Source: The Edge Markets February 11, 2026 01:43 UTC



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