Barbie Sales Take Off as Parents Try to Cut Down on Screen Time - News Summed Up

Barbie Sales Take Off as Parents Try to Cut Down on Screen Time


Add Barbie to the list of the pandemic’s biggest winners. Mattel Inc.’s flagship doll posted a 29% sales increase in the third quarter, leading the toy company to 10% revenue growth in the period. It was the largest quarterly increase posted by Barbie going back at least two decades, the company said. “The brand is more relevant than ever...


Source: Wall Street Journal October 22, 2020 20:37 UTC



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