This obituary is part of a series about people who have died in the coronavirus pandemic. Barbara Caplan, who was trained as a psychologist, built a career on predicting what consumers would crave, when and why. Ms. Caplan was also a trendsetter herself among women in the workplace. Physically fit but afflicted with dementia, she was admitted to a hospital in April and tested positive for the novel coronavirus. Her daughter Amy Caplan said the cause was complications of Covid-19.

Source: New York Times August 17, 2020 21:00 UTC