While traditional banks still enjoy an advantage today, the status quo is quickly changing. To create exceptional customer experiences, banks in Asia must take a holistic approach to change. Banks must make significant changes to how they organize and go to market to deliver an improved customer experience. Customers must be central to business planning and operational effectiveness to make customer experience a differentiating factor for organizations. This means empowering them with data analytics tools to help them make decisions and take actions that will positively impact the customer experience.

Source: The Standard June 08, 2020 19:52 UTC