MUMBAI: Finished withdrawing cash from an ATM , do not just walk away as the screen might flash an instant loan offer for you. Interestingly, banks are using the ATM machine —a touch point that attracts all kinds of customers throughout the day — to push their financial products. "It is an undisputed fact that an ATM is a potential touch point or a customer interface point which is frequented by almost every bank customer. "We get around 300 to 400 hits on an ATM on an average every day and it is a potential customer base. However, this facility is available only for the bank's own customers, others will need to go through the formal application process before the loan can be disbursed.

Source: Economic Times August 24, 2016 20:37 UTC