ScreenshotWhen I first broke the news of the bankruptcy filing over the weekend, I received several emails from industry executives critical of Zetta Jet’s business model. There's very little in the media world that has a high concentration of private jet users, so what’s the point of building brand awareness with people who can’t afford to fly privately? It also highlighted that not all private jet card programs offer customers escrow options. However, right when the Zetta Jet story seemed like it would be one of Private Jet Finance 101, a scandal broke out. And this month Canadian-based Jettly is the latest newcomer seeking to revolutionize private jet travel.

Source: Forbes September 20, 2017 18:33 UTC