It is estimated that each household will be able to buy, on average, 20kg of fortified rice per month. First introduced in 2013Micronutrient-enriched fortified rice was first introduced in Bangladesh in July 2013, in Kurigram for an acceptability trial. The fortified rice, branded as Pushti Chal in Bangla, contains vitamins A, B1 and B12, and Folic Acid, Iron and Zinc. Fortified rice, or Pushti Chal, has the same shape, colour and texture and cooks and tastes just like normal rice. Under a partnership with the WFP, Swiss company DSM Nutritional Products supported the UN body's strategic approach to rice fortification, and got engaged in efforts in Bangladesh, Cambodia and Vietnam to include fortified rice in social safety nets, and maximize the potential of fortified rice in tackling malnutrition.

Source: Dhaka Tribune August 10, 2020 09:11 UTC