The timeframe is based on the five-year Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS), which was launched in 2015. BIGRS has made it a mission to reduce traffic injuries and road accidents in the Thai capital. BIGRS has focused on four risks: failure to properly wear crash helmet, failure to properly wear safety belts, speeding, and drunk driving. The initiative has also waged campaigns to reduce risky behaviours and promote road safety. In 2015, Bloomberg Philanthropies launched phase two of the Initiative for Global Road Safety which addresses road traffic safety with the primary goal of reducing road traffic fatalities and injuries.

Source: The Nation Bangkok July 27, 2017 18:02 UTC