Campaigners have called for alcohol sponsorship to be banned in Scottish sport as a study found drink advertising features every 15 seconds at some high-level fixtures. University researchers examined the official sponsors or partners of football and rugby teams in Scotland, including the top two SPFL divisions and both professional rugby union teams, as well as the Scottish Football Association and Scottish Rugby. The academics also analysed the frequency of alcohol marketing in seven sports broadcasts in 2018-19. Charity Alcohol Focus Scotland and public health experts from Scottish Health Action on Alcohol Problems (Shaap) want the Scottish Government to ban alcohol sponsorship from sport. The University of Stirling’s Richard Purves said: “Alcohol sponsorship was particularly visible in rugby union, both in terms of the number of sponsorship relations with alcohol companies and how often alcohol marketing references appeared in the television broadcasts analysed.

Source: Express March 04, 2020 00:00 UTC