General News of Thursday, 22 October 2020Source: www.ghanaweb.comBallot paper positions give momentum to political parties – Kobby MensahDr Kobby Mensah, Political Marketing StrategistDr Kobby Mensah, a Political Marketing Strategist has stated that the position of political parties on the ballot paper for elections has a campaign effect for the parties since it gives them momentum. According to him, the position of a political party on a ballot paper does not necessarily make an impact on electoral successes. He explained that if the position of the political party on the ballot paper fits the campaign narrative of a particular party, it gives the party some momentum. Dr Kobby Mensah noted that people have created so many definitions about the ballot paper positions in order to create momentum for their campaign. Positions on a ballot paper for elections in Ghana are very crucial as they can lead to memorable slogans being conjured through accidental or occasional music.

Source: GhanaWeb October 22, 2020 06:22 UTC