According to Nicholas Collins, Telstra President for the Americas, digital transformation loses its effectiveness if companies forget about people. Photo Courtesy Of Telstra“Technology alone is not a silver bullet for digital transformation. While investing in the right technology is crucial, placing too much importance on the role and performance of technology in digital transformation is a barrier to success,” Collins said. The foundation of successful digital transformation is people, especially through strong leadership and culture. Digital transformation really comes down to using technology to simplify and streamline how a brand operates interacts with customers.

Source: Forbes April 04, 2019 05:15 UTC