In an exclusive interview with the Star on ‘2020 outlook’, Balala expressed confidence, projecting a more than 10 per cent growth. “What we need to focus on is a product at the Coast and services across the tourism sector. Continued marketing campaigns are also in Balala’s bucket- list this year with the Kenya Tourism Board (KTB) remaining a key marketing agency for destination Kenya. The newly formed Kenya National Convention Bureau (KNCB) is also expected to market Kenya as a top Meetings, Incentives, Conferences, and Exhibitions (MICE) destination. The year that was2019 has been challenging, according to the CS who had projected a 10 per cent growth compared to 2018.

Source: The Star December 31, 2019 01:07 UTC