The group plans to increase the number of its franchised restaurant brands to 10 by 2019, from the current six. They are Pablo cheese tarts from Osaka, Ikkousha Ramen from Fukuoka, Sekai no Yamachan from Nagoya, Uchidaya Ramen, which is Yokohama-style ramen, and Miss Siam Restaurant, a Thai restaurant in Fukuoka. Piyalert Baiyoke, chairman of PDS Holding and vice chairman of Baiyoke Group, spent Bt50 million to acquire a master franchise from Masamitsu Sakimoto, chief executive officer and founder of Pablo. The first Pablo outlet was opened recently on the ground floor of Siam Paragon shopping complex in Bangkok. “We expect the sales of our food and bakery business to reach Bt120 million this year, excluding the new Pablo brand.

Source: The Nation Bangkok November 24, 2016 18:04 UTC