Riz Ahmed plays an actor in the running to play James Bond in Bait AmazonRiz Ahmed has been showered with praise for his new experimental comedy Bait. The six-part series sees the British actor playing Shah Latif, a British actor who finds himself at the centre of a media storm – and public debate – when he’s named as the new favourite to play James Bond. As the series progresses, things for Shah become increasingly surreal as he’s presented with big questions on subjects as varied as fame, family relationships, national identity and racism. “Like its main character, Bait is a series that feels like it’s constantly on the verge of a breakthrough, constantly on the edge of finding a next gear either satirically or emotionally. On the one hand, the show is a deeply personal story from star and creator Riz Ahmed about what it’s like to be a South Asian, British and Muslim actor with deep roots in London, a biography Ahmed shares with Bait protagonist Shah Latif.

Source: Huffington Post March 26, 2026 10:20 UTC