BAGUIO CITY—The city is being re-marketed as a safe destination, hoping to salvage its core tourism industry in a period of uncertainty due to lingering fears about COVID-19. But the primary feature of the Baguio rebranding campaign is public health, according to a tourism concept plan that hopes to see guests returning after Sept. 1 (Baguio Day). “[But] like all other re-opened businesses, the tourism industry will adopt a gradual entry into the ‘New Normal,’” states the concept plan drawn up by the private sector-led Baguio Tourism Council (BTC). “In a nutshell, Baguio tourism today is faltering. Tourist arrival has begun declining in February 2020 all through March, April, and May,” BTC said in its concept plan.

Source: Philippine Daily Inquirer June 08, 2020 10:59 UTC