Back in the Premier League after a 16-year absence, Leeds is now being assisted by the sports and entertainment marketing agency founded by Jay-Z to grow the northern English club's brand and global appeal. “To watch the team on the pitch — it’s extraordinarily fun,” Michael Yormark, president of Roc Nation Sports International, told The Associated Press. “We have this generation that knows and remembers a lot about us,” Leeds director of football Victor Orta told the AP. Lucas Radebe captained Leeds during nearly a decade at the club that ended in 2005 — a year after the team was relegated from the Premier League. “And in Leeds, they find hope through their football club.”

Source: Fox News November 21, 2020 15:00 UTC