An Irish co-founded start-up that has developed a healthier baby formula for the North American market has raised $15 million (€12.4 million) in investment. Claiming to be the only female-founded and mother-led infant formula company, Bobbie has come up with a European-style recipe it says is modelled on breast milk. Mothers understand the ins and outs of infant formula, from the ingredients to the politics. Originally from Co Mayo, Ms Modi co-founded the business with Sarah Hardy with the two meeting while working for Airbnb in San Francisco. Since launching in January, Bobbie has seen seven times its forecasted growth and surpassed $1 million in sales in the first quarter.

Source: The Irish Times June 03, 2021 15:31 UTC