The radio campaign for Patanjali Ayurved, a consumer goods and personal care products company, is being run on these radio stations for at least 15-20 minutes a day. New Delhi: From jingles to interviews and interactive sessions, yoga guru Baba Ramdev has now taken the Swadeshi (domestic) pitch to FM radio stations. Currently, the advertising and promotions are on air on four networks including HT Media Ltd’s Fever 104 FM and Radio Nasha, Entertainment Network India Ltd’s Radio Mirchi, Reliance Broadcast Network Ltd’s 92.7 Big FM and Music Broadcast Ltd’s Radio City 91.1. The sessions are promoting good health on radio,” said Harshad Jain, chief executive, radio and entertainment, HT Media Limited. “Baba Ramdev has initiated a new concept which is called Radio Yoga.

Source: Mint August 12, 2016 09:11 UTC