GettyIt’s only been a day since BTS returned with their new single “Boy With Luv,” but they have already made history with the track...and the group is likely just getting started. While the Google-owned video hosting site hasn’t shared an exact number of plays the clip received in just 24 hours, the visual easily blew past the previous best showing. Just a few hours after it passed the 24 hour-mark, “Boy With Luv” had already earned 78 million plays on YouTube alone, according to Variety. That record was set this month as well, showing how powerful K-pop remains on the site. While that 78 million figure likely incorporates views racked up after the first 24 hours had passed (though only a few), it’s easy to see that “Boy With Luv” broke the record, and that it wasn’t even close.

Source: Forbes April 13, 2019 13:52 UTC