The company, on its part, has accepted the challenge and said it expects to match the 'intense' competition "tariff-by-tariff." BSNL believes it is in a position to match Reliance Jio's tariffs successfully. "It is a question of survival in the market… there is no other way but to match Jio, tariff-by-tariff. "As far as challenge is concerned, we cannot wish it away… I believe, BSNL is in a position to match Reliance Jio's tariffs most successfully, because we are incumbent operator. On whether Reliance Jio's entry would also prompt BSNL into announcing more aggressive tariffs, Mr. Shrivastava replied in affirmative saying "absolutely, there is no doubt."

Source: India Today September 06, 2016 12:32 UTC