BPL chairman and MD Ajit Nambiar insisted that the company decided to tie up with Amazon given the depth and breadth of its reach in India. In an interview on Wednesday, BPL chairman and managing director Ajit Nambiar declined to comment on BPL’s relationship with Flipkart and insisted that the company decided to tie up with Amazon. In 2015, BPL relaunched its brand and signed up with Flipkart to sell large appliances, nearly a decade after it was forced to shut down its appliances business. When it relaunched, BPL ditched its offline strategy and decided to embrace e-commerce and go fully online with Flipkart. Separately, Amazon said that it would host its flagship sale event, the Great Indian Sale from 11-14 May, with a special focus on categories such as entertainment and large appliances.

Source: Mint May 03, 2017 15:26 UTC