BMW Wants a CEO Who Can Perform Miracles - News Summed Up

BMW Wants a CEO Who Can Perform Miracles


Four years later, Krueger’s time as BMW chief hangs in the balance. At Volkswagen AG, the forceful Herbert Diess (who was passed over for the top job at BMW) has made some bold moves, including an all-in bet on electric vehicles. To critics this doubtless sounds like a lack of conviction, and it reinforces their fear that BMW has surrendered an early lead in electric vehicles to Mercedes and Audi. It’s hardly Krueger’s fault that BMW was forced to book a 1.4 billion euro ($1.6 billion) provision for possible antitrust violations. While BMW’s vehicles do seem a little uninspiring alongside Mercedes’s lineup, that’s a design problem partly inherited from the Reithofer era.


Source: Washington Post May 22, 2019 09:41 UTC



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