NEW DELHI: BL Agro Industries Limited, which sells edible oils and food products, on Thursday announced a marketing investment of ₹150 crore in the FY 2021-22 to drive growth and expansion. The fast moving consumer goods firm owns Bail Kolhu, a 50-year-old edible oil brand and Nourish, a food brand that sells products in the staple food category such as wheat flour, spices, and pulses. They will be featured in multiple brand campaigns talking about the benefits of the company’s range of branded food products. “The entire range of BL Agro's products are for all age groups, across different strata of the society, and therefore it is imperative to be on every media. Apart from mustard oil, under its Nourish brand, it also offers a range of food products including atta, rice, pulses, ghee & oils, dry fruits, pickle and spices.

Source: Mint May 27, 2021 06:00 UTC