The BJP has spent over Rs 4.61 crore since February 2019, followed by the main Opposition Congress party with Rs 1.84 crore. Taken together with the BJP, their ad spend totals Rs 10.17 crore, which is about 64 per cent of the total advertising (Rs 15.81 crore) by the top ten in this category. The period covered includes the general elections in April-May 2019, which saw the BJP return to power with an overwhelming majority. The other political entity among the top ten in this category is Aam Aadmi Party with a spend of Rs 69 lakh. Opinion | Facebook is in the dock; we need to resist Left-Congress assault on free speechAccording to the data, Facebook India’s total ad spend under this category since February 2019 is Rs 59.65 crore.

Source: Indian Express August 26, 2020 22:41 UTC