“As per our political ads policy, we have mandated all political advertisers to submit ECI issued pre-certs to run any political ad on our platforms,” the spokesperson had said. Dravida Munnetra Kazhagam was the second highest spender on Google after BJP at Rs 4 crore. Actual digital related spends are much larger than media spends," said Ashish Bhasin,CEO, South Asia at Dentsu Aegis Network. "Overall I expect that there is almost a doubling of digital spends this time,compared to 2014. 2014 was the first election where political parties first understood the power of the digital medium.

Source: Economic Times May 16, 2019 03:22 UTC