Episode Three explores how the brand's first orthopedic sandal, the Madrid, shook up the footwear industry and laid the groundwork for putting foot health on the global fashion agenda. BIRKENSTOCK LogoBringing the story behind BIRKENSTOCK's modern success to life "Rethinking Footwear, Redefining Aesthetics" draws upon the voices of celebrated fashion industry members and authoritative historians. Of course, BIRKENSTOCK, now a leading force in orthopedic footwear and a design giant in in the fashion industry, had the last laugh - as this short film profiles. "Today the name BIRKENSTOCK is synonymous with foot health and the footbed at our sandal's core has become a triumph in the fashion and footwear industry. In 2017, BIRKENSTOCK added sleep systems and natural cosmetics (BIRKENSTOCK NATURAL SKIN CARE) to its portfolio of products.

Source: New York Times November 21, 2022 23:14 UTC