It’s about the ingrained resistance, seemingly wired into our brains, to change whatever is thought to be a good thing. Late last year Microsoft actually pipped Apple in market value, briefly regaining its crown as the world’s most valuable company. Nadella wrote off his mobile phone business quickly and put an end to most of the old ways of selling software. Even as you reinvent the business, you will need to win hearts and minds; you will need to protect values; you will need to blend old and new. His task was not to start a whole new Microsoft; it was to convince the old one to embrace change.

Source: Daily Nation February 16, 2019 22:18 UTC