RARE INTELLIGENCEThat achievement has come from a rare intelligence, one that instinctively understands how to combine old and new. Anything that helps Amazon do those things better — server farms, pricing bots, drone delivery, own aircraft — are innovations that are readily embraced. CUSTOMER DATABut, crucially, they are stocking, displaying and selling in new ways, guided by digitally acquired customer data. Most often, you will have to figure out a winning blend of old and new, of tangible and intangible, of emotional and functional. Strategies are not digital or analogue; those are just ways of striking the real gold.

Source: Daily Nation May 27, 2017 18:45 UTC