The TV business is expected to experience a "serious" change this year, he said. In 2019, ad spending on TV posted 56.5 billion baht, down 7% from a year earlier, said Mr Ariya. Ad spending on all media was 109 billion baht, a 2% drop from a year earlier. The TV home shopping business posted revenue of 10.2 billion baht, a 38% year-on-year jump. In 2020, digital advertising is expected to grow 19% to 20 billion baht year-on-year, driven primarily by the rise of internet users.

Source: Bangkok Post January 28, 2020 23:26 UTC