BBC's cost-cutting World Cup coverage is set to lose out to rival broadcasters due to the national broadcasters more modest approach. TRENDING Stories Videos Your SayThe BBC will keep their World Cup team in Salford |Some group-stage matches will feature commentary from studios in England rather than from venues in North America. However, ITV, which is sharing the coverage, has revealed a starkly different strategy, securing a striking Brooklyn studio overlooking the Manhattan skyline and the Brooklyn Bridge for its World Cup coverage this summer. Mark Pougatch and Laura Woods are set to front the coverage, with Pougatch expected to lead presentation duties for England fixtures. Details of the FIFA World Cup Trophy as the screen displays the schedule during the FIFA World Cup 2026 official match schedule announcement | GETTYThe 2022 World Cup final between Argentina and France drew a peak of 15 million viewers on the BBC compared to 4.3 million on ITV.

Source: BBC February 03, 2026 15:59 UTC