The BBC is leading a fightback against the growing might of American tech giants by pushing for stronger alliances between public service broadcasters in Europe. It is understood that the corporation is in talks to extend its commercial ties with continental counterparts in areas such as content production to help build a united front against the streaming giants such as Amazon Prime and Netflix. Traditional broadcasters face an existential threat as viewers embrace on- demand programming delivered over the internet. Countering that threat was part of the rationale behind Comcast’s £30bn swoop on Sky last year. The BBC, ITV and Channel 4 are already locked in negotiations to create a joint UK streaming platform made up of new content and their back catalogues, through a…

Source: The Times January 13, 2019 00:13 UTC