Nick Grimshaw’s show attracts 5.3 million listeners a week but young people ‘don’t consume as much radio as they used to’The audience for BBC Radio 1’s breakfast show – one of the corporation’s flagship radio programmes – has slumped to the lowest level on record. The BBC is standing by Grimshaw and the breakfast show despite the lacklustre figures, pointing to its large audience online. One BBC source said the breakfast show is “as relevant as it ever was” adding: “It is still the number one breakfast show for young people. Radio 1’s overall audience has dipped too. On commercial radio, Kiss increased the audience for its breakfast show from 1.8 million a year ago to 2 million among over-15s – making it the biggest national commercial breakfast show – while Nick Ferrari’s breakfast show on LBC reached a record 1.25 million listeners every week.

Source: The Guardian October 25, 2017 22:52 UTC