BBC Radio 1 aims to be 'Netflix of music radio' with phone-first strategy - News Summed Up

BBC Radio 1 aims to be 'Netflix of music radio' with phone-first strategy


BBC Radio 1 is aiming to become the “Netflix of music radio” with a new strategy that starts with commissioning 25 hours of programming that will be made available on demand. “I want the production team thinking just as much about the on-demand, phone-first programming as they are about the live radio programme,” he said. “The reason I am doing this is because of what I see happening in the TV industry with Netflix,” Cooper said. Last year, the highly rated Radio 1 DJ Zane Lowe defected to Apple, and the station’s head of music, George Ergatoudis, joined Spotify. “Spotify and Apple are trying to take our crown of being the place to discover new music,” said Cooper.


Source: The Guardian September 19, 2016 06:56 UTC



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