A recent trend in online marketing is the use of different forms of video content. If you intend to attract more traffic and increase conversions, then this content marketing strategy is the way to go. Successful video marketing, however, requires that businesses stick to a range of “rules.” Below are some best practices that should be part of your video marketing strategy. Another key element of successful video marketing is incorporating a call to action (CTA). As you consider whether or not you should use video marketing to build your brand, your competitors are likely already utilizing this strategy.

Source: Forbes December 10, 2019 13:30 UTC