So often digital marketing conversations end up being centered around social media. Plenty of people in my personal network have boycotted social media altogether because of this. This makes the continued misunderstanding that digital marketing is just about social media even more problematic. It's not as simple as knowing the ins and outs of how to plan and execute a digital marketing strategy and subsequent campaign. Focus your efforts on creating truly valuable content and stop thinking about social media platforms as the be-all and end-all.

Source: Forbes December 13, 2019 12:22 UTC