For the upcoming summer season, Azza Fahmy chose to continue her brand’s journey around North Africa and befriend the wisdom and courage of gypsies. There is a world trend happening now in support of women empowerment, independence, and freedom of expression. This summer is all about bold colours, big statement pieces, and tassels, as well as layering and stacking, which we included in our collection. Do you believe that Azza Fahmy has managed to reach a balance between retention of loyal clients and acquisition of millennial customers? Visitors in London will be able to experience and shop the Azza Fahmy brand.

Source: Daily News Egypt May 29, 2018 16:18 UTC