By a number of different measures, the Aviva Premiership can be considered to be in particularly rude health. We heard this week that the league is on the verge of agreeing a new title sponsorship with Arthur J Gallagher, an insurance company based in the United States, which will improve the Premiership’s ability to reach into new markets. Add to that the size of the crowds attracted to the previous round of Premiership fixtures a fortnight ago, when Newcastle Falcons pulled in more than 30,000 to a game staged at St James’ Park, Saracens and Harlequins played in front of 56,000 at the London Stadium and Leicester Tigers had almost 26,000 inside Welford Road for the Midlands derby against Wasps. More television money is coming…

Source: The Times April 06, 2018 15:56 UTC