Co-hosted by Great Wall Motor (GWM) and themed “Drive the future: Empowering enterprise with innovation and purpose”, the gathering focused on leadership and innovation in the business landscape. He said SOBA had earned the respect of the business community and helped companies gain both visibility and credibility. “You must love your business,” he said, adding that innovation remained key to any business. Kanika Sdn Bhd CEO Vinnie Ang said as a second-generation leader, she could relate to Goh. “The platform has value not just for networking, but also to hear ideas and explore new avenues.”SOBA 2025 was organised by SMG with Credit Guarantee Corporation Malaysia Bhd, PKT Logistics Sdn Bhd, RHB Bank Bhd and U Mobile Sdn Bhd as main sponsors and GWM Malaysia Sdn Bhd as co-sponsor.

Source: The Star February 04, 2026 01:00 UTC