Now, I know this might sound a little weird coming from the CEO of a public relations company, but not everyone should be doing PR. Here’s the good news: You don't need to invest massive amounts of money or time to make it happen. With decades in the PR game, I’ve seen ways to set up your PR campaign so that it practically runs itself. Build Your PR Foundation With A Press KitThe first step in automating your public relations campaign is to ensure you have a solid foundation. No matter what media you’re dealing with, journalists are busy people.

Source: Forbes May 07, 2018 12:00 UTC