“It has to be able to climb rocks and go through dirt and sand.”Analysts say auto makers save tens of millions of dollars by reusing old, iconic names. Today’s pickups and SUVs, however, have more sway than their predecessors had over auto makers’ financial well-being. Executives phased out the Hummer lineup, which the Sierra Club said “embodied the worst impulses of the American auto industry.”The Jeep Wagoneer is one of several old models auto makers are bringing back. The auto maker is reintroducing Ranger after GM’s success with the 2014 reintroduction of two smaller trucks, the Chevy Colorado and GMC Canyon. Ford is expected to unveil the Ranger over the weekend at an event ahead of next week’s Detroit auto show.

Source: Wall Street Journal January 12, 2018 10:30 UTC