A senior executive at Channel Seven has revealed why so many prime-time shows run for an exhausting 90 minutes these days. Andrew Backwell, Head of Production at Seven, explained to TV Tonight that networks are 'stretching' their major shows until later because programming is becoming more expensive. Mystery solved: A senior executive at Channel Seven has revealed why so many prime-time shows run for an exhausting 90 minutes these days. He added that networks aren't 'investing heavily' in shows starting at 8:30pm or 9pm because 'we just don't have the money to do it'. Other reality shows that run for 90 minutes include Channel 10's The Bachelor Australia and I'm a Celebrity... Get Me Out of Here!, and Nine's Married At First Sight.

Source: Daily Mail February 08, 2021 20:25 UTC