The case is the first filed by a major regulator and could result in multi-million dollar fines. It centers on more than 300 advertisements in which Samsung showed its Galaxy phones being used at the bottom of swimming pools and in the ocean. Samsung said it stood by its advertising, complied with Australian law and would defend the case. “Samsung showed the Galaxy phones used in situations they shouldn’t be to attract customers,” Sims said. “Samsung’s advertisements, we believe, denied consumers an informed choice and gave Samsung an unfair competitive advantage.”The ACCC alleges law breaches occurred in more than 300 advertisements.

Source: Pakistan Today July 04, 2019 05:48 UTC