A Melbourne-based jeweller has been slammed over an advertising campaign that appeared to mock drug addiction and the homeless. The now-deleted video, created by boutique brand S-kin Studio, shows a woman face down on the pavement with the contents of her handbag scattered around her. A Melbourne-based jeweller has been slammed over an advertising campaign that appeared to mock drug addiction and the homeless. The S-kin Studio ad created a storm of protest online'The video is down, and we are fixing how we review content before it goes live. Hanoi-born Chi Mai, who moved from Vietnam to Australia to study commerce at Melbourne University, launched S-kin Studio in 2018.

Source: Daily Mail March 16, 2026 11:22 UTC